Instagram, the crown jewel of all social media marketing platforms, has grown far more adaptable than a few years ago when square photographs with outdated filters were the only post type accepted. The social networking platform lets users upload several forms, including short films, live videos, still photographs, Reels, Stories, and IGTV videos. Instagram video marketing started with simple capabilities in 2016 and grew in popularity in 2019. Its popularity only grew when Instagram added the Reels feature to the existing IGTV function in 2020. You can use any video format but an easy way to engage an audience is to buy instagram reach. So, how can you know when to utilize which form of video post?
Here is a brief overview of Stories, IGTV and Reels and how they may provide value to your business if you need to know which of the two forms is better for your brand.
Stories:
Instagram Stories is a fast and effortless method to post photographs and short videos that may get overlaid with music, stickers, text, and GIFs to share moments and occasions. The stories play one after the other, presenting the audience with one enthralling video after another. You may use your smartphone to record short videos or upload existing photographs or videos to reuse material. You may also add a swipe-up link to any website to Instagram profiles with 10,000 followers. Instagram Stories appear at the top of your feed and are the first thing everyone notices when they open the app.
Reels:
Instagram Reels is still a new addition to Instagram’s feature set, from August 2019. Users may record 15 to 30-second videos with music. Reels are similar to TikTok videos, so this may seem familiar. Instagram Reels enables marketers to produce entertaining and attractive video content for Instagram or Stories. Instagram Reels is at the core of the Instagram experience, allowing users to see Reels from accounts they follow and popular or trending Reels. Instagram Reels are an excellent way to expand our buyer base and reach. Reels’ casual style allows the brand to communicate with customers, offering the ideal chance to create authentic connections with buyers. Instagram Reels are great for showing items and have the extra benefit of being endless. While you delete Instagram Stories after 24 hours, the Reel stays. You can always use all the advantages of Instagram Stories on a Reel.
IGTV:
Instagram’s long video format is IGTV. IGTV, which debuted in 2018, lets users produce video snippets of up to 10 minutes in length. Videos of up to 60 minutes can be added by verified users and those with short 10,000 followers. Production expenditures can be significant, as they are with most full-length videos. As a result, it is best to estimate all long-form video possibilities before settling on IGTV. YouTube has 2 billion monthly subscribers. IGTV might be an excellent next step if you’re now making YouTube videos. Keep in mind your content marketing objectives. In certain circumstances, IGTV creates more engagement than YouTube when interacting with the audience. Make a teaser video for up to one minute using Instagram’s preview tool. Share the trailer on your feed and your Stories. Create a well-planned hashtag approach to reach a wider audience.
What factors boost engagement?
Instagram’s algorithm is changing, making it difficult to forecast what material type will triumph. Consider your social media aim and possibilities when developing content before looking at statistics for your specific study. Are you attempting to increase faithfulness, broaden your reach, or improve your prominence? Are you concerned with sales and tips? Stories, IGTV, and Reels allow you to provide value to your consumers’ lives via amusement or education. The key is uniformity and quality control, as most things on social media.
Conclusion:
Instagram has evolved significantly in the previous few years, and firms that never stay up with what’s hot will lag. Instagram is adjusting users’ share and engagement with the material to hold people on their site. Use the platform for an extended period to enhance advertising income. Posts, Stories, IGTV, and Reels are modifications of other popular social media platforms aimed at making Instagram the most popular site for frequent use. In the future, new types of video material will always be on Instagram. But first, understand how your target audience downs content, assess the resources you have to make videos and select a combination of IGTV, Stories, and Reels that are appropriate for your company. While Instagram Stories, IGTV, and Reels each have their role in your marketing arsenal, they may all help you achieve the same goal: increasing your total reach and impressions entertainingly and attractively.