Copywriting Blog


A Belated Postmortem on the Super Bowl LII Commercials

Dan O'SullivanAdvertisingLeave a Comment

Doing an annual roundup of the Super Bowl commercials is practically a job requirement in our line of work. But after my beloved Patriots lost to the Eagles, I didn’t want to relive anything about the game. Besides, the consensus in many quarters was that this year’s spots were disappointing or derivative. Why add to the noise by complaining about … Read More