Event Emails, Sales Emails, Drip Campaigns

Think about your inbox: How many emails do you trash instantly? A lot, right? In fact, in a national study of the most challenging jobs, "subject line writer" was second only to "air traffic controller." It's true.* And to get someone to open, read and act upon what they've read? It's not easy, but nothing in life worth doing ever is.

* It's not true.