Copywriting Blog


Someone Profiles The Hired Pens for a Change

Dan O'SullivanNewsLeave a Comment

True story: A few weeks ago, I mentioned to Anna that given all the interviews we conduct for work, it would be nice if someone interviewed us. The next day, someone emailed me about being profiled for Boston Voyager Magazine. I’ll be honest; I wasn’t yet familiar with Boston Voyager. But this was an opportunity to be the one answering … Read More

Meet Our Newest Pen, Betty Egan

Anna GoldsmithNewsLeave a Comment

Hey everyone, it’s time again to play “Meet a Pen”! Today we’re chatting with Betty Egan, who left her big agency life at Arnold Advertising for a home in the wilds of New Hampshire. Luckily for us, she’s game for the occasional long drive to visit clients in Greater Boston. So let’s get to our questions … What did you … Read More

Meet Virginia, Our Newest Pen

Anna GoldsmithHired Pens, NewsLeave a Comment

For every 100 writers who contact us, just dying for a chance to be a Pen, only a handful makes it through our rigorous screening process. Meet one of the qualified few. As you’ll see from our Q&A below, Virginia has the right mix of experience, brains and wit. We’re pretty sure she’s a keeper. What did you want to … Read More

‘Duck Dynasty’ Hallmark Cards? Seriously?

Dan O'SullivanNews1 Comment

There are times in life when one feels hopelessly out of touch with pop culture. Like when I saw this Hallmark display in a CVS. Are people actually giving loved ones greeting cards featuring members of the Duck Dynasty? I’m so confused …

Coming Soon to Your Corner …

Dan O'SullivanBranding, Media, NewsLeave a Comment

There’s a rising trend these days in viral location-based marketing. A lot of people have been talking about this clever campaign for TNT, these secret-agent Coke machines branded toward the latest Bond flick and this hilarious bus stop campaign from the folks at Qualcomm. What are the agencies behind these campaigns doing right? In a word, spectacle. With talented plants … Read More

Talk Dirty to Me (As Long As You Get the Grammar Right)

Karen DempseyNewsLeave a Comment

What if grammarians had a trashy magazine? This post made us chuckle when we found it on Facebook — and it got a lot funnier when Anna started adding her own suggestions. Which are your favorites? Can you top them? 1. Words he’s DYING to hear from you. 2. Its vs. It’s: Do you ditch a man who can’t get … Read More

Holiday Card-Writing Tips from The Hired Scrooges

Karen DempseyNewsLeave a Comment

Dear Friends and Family (and the three other people who read our blog), Thinking about sending a holiday card? Good for you! Here are a few tips to up your game … and avoid embarrassment with those who are too lazy to write their own cards and just sit around critiquing yours (ahem). 1. Don’t Write Everything In Title Case! … Read More

Brilliant Anti-marketing: Guy Fieri and The New York Times

Karen DempseyNewsLeave a Comment

Guy Fieri: Still laughing? Gosh, this NYT review of Guy Fieri’s restaurant in TimesSquare has been read, tweeted, emailed and blogged about to the four corners of the earth, so it’s hard to imagine you’ve missed it. Pete Wells writes a harsh, hilarious critique framed as a long series of questions directed at Guy Fieri himself that just keep getting … Read More

And THIS Is How You Write an Effective Apology to Your Customers

Anna GoldsmithMedia, News1 Comment

During Hurricane Sandy, Boloco made a huge mistake: They sent out an email bragging that they were open during the hurricane. The moment they hit SEND, the hate email (and Tweets, status updates, etc.) rained down. Within an hour, CEO John Pepper had issued the below apology. From: John Pepper (Boloco CEO & Co-Founder) Sent: Monday, October 29, 2012 2:15 … Read More