Copywriting Blog


Case Study: Writing Website Copy for Newfire Partners

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

Outsourced software development gets a bad rap in many circles, and justifiably so. A big part of the problem is those firms that underpay their talent and don’t care enough about the quality of the code they crank out. Stephen S. Hau, a long-time technology executive and entrepreneur, believes there’s a better way to do software development. In 2016, he … Read More

Case Study: Refreshing the SynDevRx Website

Dan O'SullivanSo What Do You Do?, WebLeave a Comment

You could say the same thing about a lot of professions, but I’ll say it anyway: As a copywriter, the most challenging projects are often the most rewarding ones. Yes, it’s satisfying when you nail a tagline or marketing email without breaking a sweat. On the other end of the spectrum are those projects that you toil over for months … Read More

Hired Pens Helps Launch Kick The Cans Website

Dan O'SullivanSo What Do You Do?Leave a Comment

“More and more, schools, sports teams and youth groups are forced to have kids sell overpriced products like candles and gift wrap or — worse — send them out begging with cans. Parents are hassled, kids are embarrassed, and the programs that need funding get only a tiny fraction of the funds collected.” That snippet from the Kick The Cans … Read More

Check Out Our Work for OneVision Resources & Saturn Partners

Dan O'SullivanSo What Do You Do?Leave a Comment

We recently wrapped up two website projects — please take a moment to check them out! OneVision Resources is a really interesting business that helps rich folks manage all the personal technology in their lives. We worked closely with founder/managing director Joey Kolchinsky along with the superstars at Fresh Tilled Soil to create this new slick site (which looks especially … Read More

Two New Hired Pens Projects Go Live

Dan O'SullivanSo What Do You Do?Leave a Comment

In honor of my mom — who’s always asking me what I do for work — here’s a quick look at two recent Hired Pens projects. The first is the website for Priority Management Group. This Rhode Island-based company advises community health centers on coding, billing and reimbursement issues. Those terms might mean nothing to you unless you’re in the … Read More

Announcing the New Partner In Publishing Website

Dan O'SullivanSo What Do You Do?Leave a Comment

How come we haven’t updated our blog in eight days? For one thing, we spent Tuesday at a great conference hosted by the New England Direct Marketing Association (more on that tomorrow … or Monday). Second, we’ve been too darn busy working on client projects. Well, one of those client projects recently wrapped. And just yesterday, we saw the fruits … Read More